The Cannes Corporate Media & TV Awards are made annually in October. With a cross-media campaign produced for the PRINOTH company in collaboration with the Lawine Torrèn artists’ network and the Mediacreation production company, hannomayr.communication won the prestigious Silver Trophy. That put the South Tyrolean agency up among winning clients of such calibre as BASF, VW’s Transparent Factory, Richard Ginori, BNP Paribas, Mercedes AMG, AUDI, Bayer, Ernst & Young etc.
For the market launch of the new BEAST, the snow groomer with the widest working width in the world, an integrated campaign was designed and implemented combining elements of direct, online, print and event marketing.
The campaign started with a teaser announcement for a “Cinemascope thriller” by PRINOTH, which suggested a forthcoming international film première. Together with their admission tickets, the invited audience also received a copy of a mysterious video. On the big day, when they rode up on the new Nordkettenbahn from Innsbruck to Hafelekar, they were treated to an exciting live performance on a very special open-air stage. On the basis of the concept devised by hannomayr.communication, the director Hubert Lepka gave a modern twist to the fairytale about “Beauty and the BEAST”. Has that made you curious? Click here!
Invitation
Newsletter
Trailer
Marketing
Show
Prize ceremony